IT savvy TV and film star Saranga is Brand Ambassador for Huawei’s Smartphones and MediaPads
7thJune 2012, Colombo: Singer Sri Lanka launched the latest international brand of Android-enabled smart devices on becoming the Exclusive Distributor in Sri Lanka for Huawei’s best-selling range of Smartphones, MediaPads and mobiles. The launch in techy, youthful style took place at the Park Street Mews with the participation of the mobile operators, Singer’s key dealers and the Media. Coming on board as Brand Ambassador to promote the brand was the new heartthrob of the TV and film screen, Saranga Disasekara.
The global giant in telecom and mobile devices, Huawei, is entering the Sri Lankan market with a range of affordably -priced Smartphones, media pads and mobiles in a bid to appeal to the youth market and drive the trend towards Smartphones. The launch saw the unveiling of seven different devices which included three Android Gingerbread based Smartphones from Huawei’s ‘Ascend’ series, as well as Huawei’s flagship ‘Honor’ Smartphone and the ‘MediaPad’ both running on the latest Android 4.0 Ice Cream Sandwich platform.
To appeal to the youth market, Singer signed on Saranga Disasekara , the youthful film and TV star who is not only top rated in the popularity stakes but also a techie to the core, as Brand Ambassador. Saranga was recently awarded as the Most Popular Actor at the Raigam Teleawards, following his win of a similar award last year from Sumathi, and holds a B.Sc. in Applied Computing from the University of Northumbria in th UK. Commenting on his new role, he said “It’s an honour to be chosen as Singer’s Brand Ambassador for Huawei in Sri Lanka. I’m very excited, like a lot of Sri Lankans, by the possibilities that are opening up through smart mobile devices. But for us to take full advantage of it, Smartphones have to be made affordable to everyone and the youth in particular. That’s why Huawei’s promise to make Android more accessible than ever before is something I want to get behind”.
Commenting on the launch, Singer Group CEO, Mr. Asoka Peiris, said “In Sri Lanka, Singer has made a name for itself built on trust, quality and after-sales service. We are proud to become the Exclusive Distributor of Huawei’s Smartphones, MediaPads and mobiles, as Huawei is a global brand that will make the Android universe more accessible to customers than ever before by being more competitively priced. It’s the smart choice in Smartphones”.
In Sri Lanka Singer boasts a distribution network of over 360 outlets selling several international brands. A company that established itself as a powerhouse in white goods and home appliances, Singer has diversified their business greatly to include home entertainment electronics and mobile phones.
With regard to the union between the two parties the CEO of Huawei Technologies Sri Lanka, Mr. Austin Wang said “We are excited to find a partner who will take our brand to the widest market. Singer was the perfect choice because of the extensive reach of its retail network and the solid trust that the brand commands. Huawei is pleased to bring you our international range of smart mobile devices at affordable prices with convenience and customer service from Singer”.
In addition to being a manufacturer of mobile phones, Huawei is a global powerhouse in mobile telecom infrastructure equipment with 40 of the top 50 mobile telecom operators in the world operating on Huawei’s platforms.
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