ZTE launches its smartphones in Sri Lanka with Singer

ZTE has officially entered the Sri Lankan market by joining hands with Singer Sri Lanka. The announcement was made at a virtual event held recently. Singer, being the national distributor for the ZTE brand announced that it will soon showcase a complete range of ZTE smartphones from entry-level to mid-range and flagship in Sri Lanka.

The all-new ZTE V30

During the virtual launch, Singer unveiled the Blade ZTE V30 models including the V30 and the V30 Vita. The V30 houses a Unisoc Tiger T618 chipset, 128GB internal storage with 4GB RAM. It also includes a 5,000 mAh battery, a 6.67″ IPS screen, and a quad-camera setup with a 64MB wide lens.

The V30 Vita ships with the same battery capacity and internal memory, a slightly larger screen at 6.82″ 720p display as opposed to the V30’s 180p. The V30 Vita also comes with a triple-camera setup with a 48MP wide lens.

ZTE is a leading technology solutions provider with a history of offering technology solutions with a focus on user experience and strong performance. Its core strengths are its 5G infrastructure, data centers. Its smart devices segment include smartphones, wearables, audio devices, and IoT devices among others. 

ZTE’s smartphones range from entry-level to mid-level smartphones under the ZTE Blade series, flagship 5G devices from the ZTE Axon series, while it caters the gaming audience under the RedMagic series.

The partnership with Singer

Commenting on the newly launched ZTE smartphone brand, Mahesh Wijewardene, Group CEO, Singer Sri Lanka PLC said, “We are indeed proud to bring a world-class smartphone brand to Sri Lanka which offers more choices to our customers. ZTE’s new smartphones prove a leap-forward improvement in all their aspects whilst smartphone users will see unappalled changes in terms of speed, performance, build quality, camera innovations, etc. With the launch of these smartphones, Singer enables the latest technology to be accessible to all consumers at very competitive prices. We are looking forward to rolling out the this new smartphone range from September onwards.”

All ZTE smartphones are backed by the trusted Singer warranty, which can be claimed through island-wide dealers. Singer is highly renowned for its island-wide retail and dealer networks that cater to the increasing demand for tech-related products. Singer owns 23 island-wide distributors who redistribute smartphones to more than 1800 dealers through a well-structured distribution network and a fully-fledged E-commerce platform, Singer.lk.  Singer’s strength in the retail and distributor arms has propelled it to newer heights in the retail space.

“we are focused on continuous innovation in integrated communications to make people’s lives better. Smartphones being a primary segment in our technology solutions, we are committed to delivering future-proofed devices with advanced features. We offer a comprehensive smartphone portfolio catering to the varied needs of customers, be it for professional photography, gaming, and regular usage. We identified that Singer is the ideal partner for us to enter the Sri Lankan smartphone market.” said ZTE Lanka CEO, Yang Min.

Singer’s partnership with ZTE as the national distributor will see the local retail giant continue to unveil top-of-the-line ZTE devices in Sri Lanka.